Creative Business Tips
Earning publicity for small business can seem daunting for entrepreneurs. It is challenging but not impossible for artisan businesses to get noticed by the media. We consulted PR pro Teia Wallington, the founder and public relations manager at Love Publicity in Detroit for advice. Teia has unique insight into PR
Art by Students is an online marketplace where art students can exhibit and sell their artwork online. The site is the brainchild of Dominik Kuhn. While pursuing an MBA at Baylor University in Waco, Texas, he met many art students who wanted to sell their work but felt they needed
creative inspiration
Sylvie Farrington is the founder of SylvieBags. The German-born designer came to the United States at 19. “I began selling newspapers and later worked as an au pair,” she said. Sylvie was passionate about textiles, color and art, so she went back to Germany to complete a fine sewing and
Wisconsin residents Layne Cozzolino and Mindy McCord met in 2010 when they worked together at a café. Their shared passion for local food sparked a friendship, which inspired the pair to go into business together. Layne and Mindy started canning and fermenting jellies, jams and relishes—selling them at farmer’
Now a resident of California, jewelry designer Gazal Kothari was born and raised in India. When she was a teenager, a special gift sparked her interest in design. “My love for jewelry started off when my grandmother gave me a set of heirloom bangles, which was passed down in our
Interview with Meghan MacGregor of Cosmic Skincare Meghan MacGregor believes that aging should be embraced, not feared. When shopping for beauty products, she noticed brands, even natural ones, rarely celebrated getting older. So, Meghan began making her own beauty balms, eventually launching Cosmic Skincare. Read how the creative entrepreneur began
Creative Business Tips
Selling at craft fairs is one way to market your goods and build your creative business. But it can be intimidating for newbies. So, we reached out to experienced vendors for their advice on selling at craft fairs, and they shared some really great tips. Pre-show preparation, branding and displays
We’re talking about fashion trends today, specifically tassels and magenta. In November 2022, “Women’s Wear Daily (WWD)” reported that tassels and fringe frequently appeared on the spring 2023 runways. Then in early December, Pantone named Viva Magenta its 2023 Color of the Year. Jewelry designers Vicky Gkarmiri, Lynn
Interview with KB Vega, founder of InspiHER Empire Fellow creative KB Vega started an inspirational lifestyle brand, InspiHER Empire. First, she set up an Instagram account to use as a positivity platform. After it gained traction, KB morphed InspiHER Empire into a clothing and home decor business. Now the creative
In 2017, Jordan Clark was living abroad in Amsterdam and working from home when she grew frustrated with the lack of supportive and fashionable house shoes. “I realized I was tired of having to choose between wearing ugly, unsupportive slippers and sneakers to be comfortable on my feet at home.
Creative Entrepreneur
Many people who want to be creative entrepreneurs wonder if they can run a business while working full time. Kelly Wilcox is an example of someone who does, and here is her story. Kelly was pregnant with her second child and frustrated with her options for maternity wear. “I was
art
Poet Alex Wilkinson is the founder and chief executive poet at Poems by Post, an art and poetry subscription. Every month, he and his team create uplifting mail for people worldwide. “We send typewritten poetry and captivating artwork to people all around the world every single month, inspiring our audience